Otta

We tend to see a 50-60% average response rate across the platform. 

Response rates from Sourcing messages can vary by company, role and even recruiter. 

So, it’s important to look at the response rate across your organisation to understand what your own internal baseline should be.

Employers with high application rates tend to have higher sourcing response rates. For tips on improving your application rates, <a href="https://help.otta.com/en/articles/9724674-how-many-applications-can-we-expect-for-each-job">see this article</a>.

Here are a few things that stand out from companies that lean into making the most of the platform:

Target your messages for each candidate. Make it clear why you think they’d be a good fit for the role. Tell them what it was in their profile that stood out to you.

If they’ve filled out additional information in their profile, reference things they’ve shared there.If your salary isn’t public, share the salary in your sourcing message.

Share some interesting details of the role in your message. Even though your message on Otta is linked with the job, sharing a few of the most exciting things about the role in your message can help improve response rates e.g. career progression opportunities.

- Target your messages for each candidate. Make it clear why you think they’d be a good fit for the role. Tell them what it was in their profile that stood out to you.
- If they’ve filled out additional information in their profile, reference things they’ve shared there.If your salary isn’t public, share the salary in your sourcing message.
- Share some interesting details of the role in your message. Even though your message on Otta is linked with the job, sharing a few of the most exciting things about the role in your message can help improve response rates e.g. career progression opportunities.